Prepare yourself to succeed in the fast-changing world of mass communication.

The Certificate in Media Entrepreneurialism is offered by the University of Iowa John Pappajohn Entrepreneurial Center and the School of Journalism and Mass Communication. Opportunities exist for students to invent new revenue streams or business models for media companies, create new media products, work as part of an innovation team for an established media company, or possibly build a new business.

The certificate begins with two foundation courses, after which students take three required classes – Entrepreneurial Finance, Entrepreneurial Marketing, and Marketing Research. Then, students take a total of nine semester hours. of elective coursework from three focus areas – Media Production, Advanced Entrepreneurialism, and Diversity and Globalization. In order to finish the certificate, students complete a capstone course in media innovation case studies. For more information about the certificate course requirements, visit the Media Entrepreneurialism Certificate webpage.


The Certificate in Media Entrepreneurialism requires a minimum of 27 s.h. of course work. The certificate may be earned by any student admitted to the University of Iowa who is not concurrently enrolled in a graduate or professional degree program. Students must maintain a GPA of at least 2.00 in course work for the certificate. Certificate courses may not be taken pass/nonpass.

Students majoring in Journalism and Mass Communication or Communication Studies may earn the certificate but may not count it as their second area of concentration. Students may not double count more than 6 s.h. of the certificate toward other programs of study.


To learn more about the certificate or to apply please contact:

School of Journalism and Mass Communications

100 Adler Journalism Building